The Pico Projector, named POP, is aimed at casual usage and is designed to work with iPhone 3GS and 4. It is easy to carry in a pocket, thanks to the connector retracts flat to the body when not in use. Just press the bottom of the green part to POP up (get it?) and connect it to an iPhone to project photos or a movie. It was originally sold under Micron Technology, then was re-branded and sold through General Imaging. 

An Android phone version is also planned and designed. To accommodate different connector locations, it uses the integrated cord/plug instead of POP up 30pin connector.